Search Engine Optimization (SEO), Internet Marketing, Web Marketing, Online Marketing
Marketing Manager, Marketing, Marketing Coordinator, Online Marketing Manager, Internet Marketing, SEO Marketing, Web Marketing, Business Development Manager, Business Manager, Marketing Executive.
Job Description:
•Manage ongoing Internet marketing campaigns such as Organic Search Engine Optimization (SEO), Link Building and SEO Copywriting, Affiliate Marketing, Article Submission, Directory Submission, Press releases, Blog creation, Pay per Click Management, Rss Feeds.
•Highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, etc.)
•Keyword Research: Experience with tools like Word Tracker, Overture Keyword Suggestion Tools, Digital Point, Google Suggestion Tools.
•Analytics: Experience with tools like Urchin, google analytics, NetTracker, Web Trends.
•Reporting: Experience with tools like Web Position Gold.
For More Details visit: SEO
Tuesday, September 11, 2007
Monday, September 10, 2007
Using Articles for SEO - Creating Your Title
Titles for People ... and Search EnginesThe title you create for your article is important for two reasons. First, the title plays a big role with search engines. And secondly, the title determines how much your article gets read and published.
Here's the secret: Be sure to include your key search phrases at the beginning of your title. If you put them at the end of the title, it will greatly reduce your search engine visibility. Here's why:
When you publish your article through an article distribution site, the title of your article will become the title of the actual web page. In other words, your article will become an individual web page within the article directory's website. And from a web coding standpoint, your article title is also the page's title.
How to Write an Enticing Title
I'm going to share an article writing secret with you. If you want to learn how to create titles that draw people into the article, pick up a copy of Reader's Digest. I don't subscribe to Reader's Digest, but I read the cover every time I'm in line at the grocery store.
Why? Because the Digest knows a thing or two about irresistible titles. In fact, the cover of each issue is nothing more than a list of article titles. And it's worth mentioning at this point that Reader's Digest is one of the best-selling publications on the planet! Pay particular attention to their "how to" titles and articles.
Tying it All Together
Combining all these factors is not as difficult as you might think. For example, let's say you want to focus on the phrase "business blogging" and your target audience is the corporate executive type. You could incorporate that key phrase into an enticing title in any number of ways:
The Basics of Business Blogging for Busy Executives
How to Get Started with Business Blogging
A Business Blogging Guide for the Computer Illiterate
Business Blogging 101 - Tips for First-Time Bloggers
Here's the secret: Be sure to include your key search phrases at the beginning of your title. If you put them at the end of the title, it will greatly reduce your search engine visibility. Here's why:
When you publish your article through an article distribution site, the title of your article will become the title of the actual web page. In other words, your article will become an individual web page within the article directory's website. And from a web coding standpoint, your article title is also the page's title.
How to Write an Enticing Title
I'm going to share an article writing secret with you. If you want to learn how to create titles that draw people into the article, pick up a copy of Reader's Digest. I don't subscribe to Reader's Digest, but I read the cover every time I'm in line at the grocery store.
Why? Because the Digest knows a thing or two about irresistible titles. In fact, the cover of each issue is nothing more than a list of article titles. And it's worth mentioning at this point that Reader's Digest is one of the best-selling publications on the planet! Pay particular attention to their "how to" titles and articles.
Tying it All Together
Combining all these factors is not as difficult as you might think. For example, let's say you want to focus on the phrase "business blogging" and your target audience is the corporate executive type. You could incorporate that key phrase into an enticing title in any number of ways:
The Basics of Business Blogging for Busy Executives
How to Get Started with Business Blogging
A Business Blogging Guide for the Computer Illiterate
Business Blogging 101 - Tips for First-Time Bloggers
Sunday, September 9, 2007
Biggest mistakes with do it yourself SEO
I read and evaluate hundreds of websites a month. Some sites I read for information, some are my own, some are blogs, messageboards and so on. The rest are from people who request a free SEO site evaluation from my company. Some are from large corporations and others are from mid-sized companies, but almost 50% of the evaluations requested are from do-it-yourselfer's.
There is so much information available on SEO and SEM. Everywhere you turn there is another article on SEO. One thing I often notice is many people suffer from information overload. They try to read everything they can find and in many situations, they try everything they read. Some of that information is either outdated or ineffective. Some of these self SEO'ers simply don't use what they read effectively. I have taken some of the most common mistakes and listed will explain them for you here. Hopefully, this will help you correct any problems on your site.
Keyword research: Many people have no idea that it's even necessary. I have seen website owners attempt to optimize for key terms that do not even exist. One gentleman created a new product that no one has even heard of. The only marketing he was doing was SEO and some PPC. You can't optimize for the product name only when no one has ever heard of your product. If no one has heard of it, how will they search for it? They won't. The research needs to be done to determine what keyphrases people would type to find what your product is offering or related to.
Bad web design: This one really gets to me. This is one I see more than any other. People hiring a web design firm or DIYing it before fully understanding what SEO is. The way most strictly online businesses begin is by someone deciding that they want to create a website online. Then they have one built. Then they learn about how to promote it and how search engines are used. The problem there is, if their site is not SEO friendly (meaning clean urls, not in frames, not 100% Flash and other search engine indexing problems), it will hurt their ability to rank well. Many people don't find this out until after they have their site built. This can cost a new website owner a lot of money. Educated yourself. Do not rely on the web designer to tell you about SEO and what you need to know to have a SEO friendly site. Many web designers are just designers. They have no interest in what is SEO friendly or not. Do all your research before you have a site built and find a web design that can provide what you need for your site and the search engines.
Hidden text: This one still amazes me. That method hasn't worked since Ebert sat next to Siskel. Why do people still try these old methods? They read old articles, blog entrys or messageboards. They think doing things unnaturally will help them in the natural listings. If you don' know this yet, you do now. It doesn't work.
Repeating words too often: This one gets overlooked a lot. Let's say for example you sold tickets. Now let's say your menu is all HTML (links). Your menu may read something like this; Hockey tickets, Boxing tickets, Wrestling tickets and so on. Now if you have fifty events and you have tickets after every one, you could run into a lot of problems. Especially if you wanted to come up on the search engines on any phrase with the words tickets in it. There are a lot of other factors that would need to be considered as well, such as the length of content on the page, off site SEO, etc. If this was a typical site, it would hurt your rankings in the SERP's.
This is just a small portion of problems I see. Hopefully, you can learn to avoid common SEO mistakes. Unless you are SEO savvy, it's almost always better to hire a professional if you can afford to. I know that isn't always possible. Also, try to get your information and tips from reliable sources. It will save you a lot of back tracking.
There is so much information available on SEO and SEM. Everywhere you turn there is another article on SEO. One thing I often notice is many people suffer from information overload. They try to read everything they can find and in many situations, they try everything they read. Some of that information is either outdated or ineffective. Some of these self SEO'ers simply don't use what they read effectively. I have taken some of the most common mistakes and listed will explain them for you here. Hopefully, this will help you correct any problems on your site.
Keyword research: Many people have no idea that it's even necessary. I have seen website owners attempt to optimize for key terms that do not even exist. One gentleman created a new product that no one has even heard of. The only marketing he was doing was SEO and some PPC. You can't optimize for the product name only when no one has ever heard of your product. If no one has heard of it, how will they search for it? They won't. The research needs to be done to determine what keyphrases people would type to find what your product is offering or related to.
Bad web design: This one really gets to me. This is one I see more than any other. People hiring a web design firm or DIYing it before fully understanding what SEO is. The way most strictly online businesses begin is by someone deciding that they want to create a website online. Then they have one built. Then they learn about how to promote it and how search engines are used. The problem there is, if their site is not SEO friendly (meaning clean urls, not in frames, not 100% Flash and other search engine indexing problems), it will hurt their ability to rank well. Many people don't find this out until after they have their site built. This can cost a new website owner a lot of money. Educated yourself. Do not rely on the web designer to tell you about SEO and what you need to know to have a SEO friendly site. Many web designers are just designers. They have no interest in what is SEO friendly or not. Do all your research before you have a site built and find a web design that can provide what you need for your site and the search engines.
Hidden text: This one still amazes me. That method hasn't worked since Ebert sat next to Siskel. Why do people still try these old methods? They read old articles, blog entrys or messageboards. They think doing things unnaturally will help them in the natural listings. If you don' know this yet, you do now. It doesn't work.
Repeating words too often: This one gets overlooked a lot. Let's say for example you sold tickets. Now let's say your menu is all HTML (links). Your menu may read something like this; Hockey tickets, Boxing tickets, Wrestling tickets and so on. Now if you have fifty events and you have tickets after every one, you could run into a lot of problems. Especially if you wanted to come up on the search engines on any phrase with the words tickets in it. There are a lot of other factors that would need to be considered as well, such as the length of content on the page, off site SEO, etc. If this was a typical site, it would hurt your rankings in the SERP's.
This is just a small portion of problems I see. Hopefully, you can learn to avoid common SEO mistakes. Unless you are SEO savvy, it's almost always better to hire a professional if you can afford to. I know that isn't always possible. Also, try to get your information and tips from reliable sources. It will save you a lot of back tracking.
Thursday, September 6, 2007
Monday, August 27, 2007
Raksha Bandhan or Rakhi
Why Rakhi?
Raksha Bandhan or Rakhi is of great significance in Indian cultural ethos. It is a festival signifying the essence of the relationship between a brother and a sister. Like any other Indian festival, Rakhi is the celebration of togetherness and love. Raksha Bandhan means bond of protection . It is the affection, admiration, love, fondness, respect and emotional bonding between a brother and a sister that is the meaning of rakhi festival.
The festival falls on the Shravan Purnima which is a full moon day of shravan month and which comes generally in the month of August. On this day, the sisters tie a 'rakhi' or a 'thread' on their brother's wrist and pray for their well being and brothers in return promise to protect their sister from all kinds of problems and difficulties. There is also the custom of giving a gift by the brother to the sister after tying the rakhi.
Song "Phoolon Ka Taaron Ka"
Hindi Movie/Album Name: HARE RAMA HARE KRISHNA
Singer(s): KISHORE KUMAR
Phoolon Ka Taaron Ka Sabka Kehna Hai
Ek Hazaron Mein Meri Behna Hai
Sari Umar Hame Sang Rehna Hai
Ye Na Jaana Duniya Ne Tu Hai Kyon Udaas
Teri Pyaari Aankhon Mein Pyar Ki Hai Pyaas
Aa Mere Paas Aa Keh Jo Kehna Hai
Ek Hazaron Mein ...
Jabse Meri Aankhon Se Ho Gayi Tu Door
Tabse Sare Jeevan Ke Sapne Hain Choor
Aankhon Mein Neend Na Dil Mein Chaina Hai
Ek Hazaron Mein ...
Dekho Hum Tum Dono Hain Ek Dali Ke Phool
Maein Na Bhoola Tu Kaise Mujhko Gai Bhool
Aa Mere Paas Aa Keh Jo Kehna Hai
Ek Hazaron Mein ...
Song No.2 "Behna Ne Bhai Ki Kalaai Pe"
Hindi Movie/Album Name: RESHAM KI DORI
Singer(s): SUMAN KALYANPUR
(Behna Ne Bhai Ki Kalaai Se
Behna Ne Bhaai Ki Kalaai Se Pyaar Baandha Hai
Pyaar Ke Do Taar Se, Sansaar Baandha Hai
Resham Ki Dori Se -2
Resham Ki Dori Se Sansaar Baandha Hai) -2
Sundarta Mein Jo Kanhaiya Hai
Mamta Mein Yashoda Maiyya Hai
Vo Aur Nahi Dooja Koi
Vo To Mera Raaja Bhaiya Hai
Behna Ne Bhai ....
Mera Phool Hai Tu, Talvaar Hai Tu
Meri Laaj Ka Pehredaar Hai Tu
Main Akeli Kahaan Is Duniya Mein
Mera Saara Sansaar Hai Tu
Behna Ne Bhai ....
Hamein Duur Bhale Kismat Kar De
Apne Man Se Na Juda Karna
Saavan Ke Paavan Din Bhaiya
Behna Ko Yaad Kiya Karna
Behna Ne Bhai ...
Wednesday, August 22, 2007
Mortgage Refinancing
Mortgage
Mortgage refinancing is the method of replacing a mortgage with some other financing. Often, this involves acquiring the necessary financing from some other financial institution at better terms than the current. But mortgage refinancing can also mean getting a new loan from the same financial institution at better terms.
In general, the purpose of refinancing a mortgage is to lower the cost of it.
Interest rates, as you know, change all the time. If you hold a mortgage with a higher interest rate and the interest rate changes and becomes lower, a refinancing might become favorable. Small interest changes can often mean large savings if an effective refinancing can be made.
Changing values of property
One interesting situation arise if your property has gained in value and you have a combination of mortgages at different interest levels. Typically, the more you borrow the higher the interest rates will be at "the top" of the value. For example, you might get up to 85% of the value at 5% interest rate but eveything you borrow above that will be at a higher interest rate.
Now imagine that your property has gained in value over the last couple of years and that you when you bought it borrowed let's say up to 90% of it's value. Since the property has now got a higher valuation, it is likely that your full mortgage falls below the 85% that carries the lower interest rate. So what you could do is go to your financial institution and ask them if you can refinance the part that was earlier above 85% since your full mortgage is now entirely below 85%.
Early payoff penalty
If the mortgage you wish to refinance is fixed, there might be an early payoff penalty. This varies with different financial institutions and mortages so it has to be checked for each situation. Still though, even when an early payoff penalty is considered it might be worth to refinance.
In some cases, though this might not be the case in your country or with your financial institution, the institution that refinances your mortgage for you might be willing to pay parts of your early payoff penalty. This is of course always given that they see some kind of profit from you as a customer higher than the penalty.
In the US, mortgages are more common to be fixed at longer terms (could be for example 30 years) while in for example many European countries it is much more common with a floating rate mortgage. This, and more, makes the conditions for refinancing different depending on where you are from and what your situation is.
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Mortgage refinancing is the method of replacing a mortgage with some other financing. Often, this involves acquiring the necessary financing from some other financial institution at better terms than the current. But mortgage refinancing can also mean getting a new loan from the same financial institution at better terms.
In general, the purpose of refinancing a mortgage is to lower the cost of it.
Interest rates, as you know, change all the time. If you hold a mortgage with a higher interest rate and the interest rate changes and becomes lower, a refinancing might become favorable. Small interest changes can often mean large savings if an effective refinancing can be made.
Changing values of property
One interesting situation arise if your property has gained in value and you have a combination of mortgages at different interest levels. Typically, the more you borrow the higher the interest rates will be at "the top" of the value. For example, you might get up to 85% of the value at 5% interest rate but eveything you borrow above that will be at a higher interest rate.
Now imagine that your property has gained in value over the last couple of years and that you when you bought it borrowed let's say up to 90% of it's value. Since the property has now got a higher valuation, it is likely that your full mortgage falls below the 85% that carries the lower interest rate. So what you could do is go to your financial institution and ask them if you can refinance the part that was earlier above 85% since your full mortgage is now entirely below 85%.
Early payoff penalty
If the mortgage you wish to refinance is fixed, there might be an early payoff penalty. This varies with different financial institutions and mortages so it has to be checked for each situation. Still though, even when an early payoff penalty is considered it might be worth to refinance.
In some cases, though this might not be the case in your country or with your financial institution, the institution that refinances your mortgage for you might be willing to pay parts of your early payoff penalty. This is of course always given that they see some kind of profit from you as a customer higher than the penalty.
In the US, mortgages are more common to be fixed at longer terms (could be for example 30 years) while in for example many European countries it is much more common with a floating rate mortgage. This, and more, makes the conditions for refinancing different depending on where you are from and what your situation is.
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If he is my hero- I will act for free, says Nisha
She is Nisha Kotari, the latest muse of Ram Gopal Varma. She says that if she is given a chance to play opposite Rajnikanth in a film, then she will not charege a penny, she will act for free! - Andhravilas
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