Tuesday, January 22, 2008

Publicis, Google reveal digital advertising cooperation

France's Publicis and Web search engine giant Google Inc on Tuesday revealed they were combining their expertise to expand in the fast-growing digital ... via The Washington Post

Investors lose trillions; FM says don't panic

Finance Minister P Chidambaram sought to calm investors panicked by a meltdown of over 2,000 points on Tuesday morning leading to suspension of trading, saying that enough liquidity would be provided to market players.
Investors lost over Rs 6 lakh crore (Rs 6 trillion) within minutes of the opening of the Bombay Stock Exchange on Tuesday.
"I am assured by the Reserve Bank of India [Get Quote] and all the banks that enough liquidity will be provided to brokers and market players. Liquidity will not be an issue," Chidambaram said.
Ahead to his visit to Davos for participating in the World Economic Forum, Chidambaram exuded confidence that investors would return to market as fundamentals of the economy were strong.
"Worries of western world should not be allowed to overwhelm us... our economy is very different from some economies of developed countries. Our economy is a strong economy and corporate sector is very strong," he said after the exchange authorities suspended trading within minutes after the bourses witnessed a sharp plunge.
Even after the market opened at 1100 hours, the sentiments were heavily toward sell and within an hour the BSE Sensex was reading down by over 2200 points.
To a query, Chidambaram said there is no ground for sentiments to be negative in the long run as fundamentals of Indian economy are strong.
"We will grow at nine per cent this year. Even Rangarajan Committee (Prime Minister's Economic Advisory Council) has said we will grow at 8.5 per cent next year," the finance minister said.
Banks have reported that investments in the economy are running very high as the demand for credit is strong, he said.
"RBI has stated that investment in pipeline is also strong. Fundamentals (of the economy) are very sound. Corporate profits are high and corporate income tax is at an all-time high," he said.
When asked whether institutions would be advised to buy stocks at this moment, Chidambaram said: "We are not advising institutions to do this or that. Institutions are good judge of what are valuations today."
However, he said analysts and advisers have advised investors to stay calm. "I am sure investors will take informed and matured decisions and not give any room to unwarranted apprehensions and market rumours," he added.
In the morning, stock market suspended trading for an hour after the benchmark Sensex hit the lower circuit limit.
Source: http://www.rediff.com/money/2008/jan/22fm.htm

Sunday, January 20, 2008

Upgrade your Google Analytics tracker


Google released a new version of its Google Analytics tracking code in December after a two-month limited beta. The new Google Analytics tracker is a complete rewrite of JavaScript inherited from the Urchin acquisition in 2005 and the first time the two products have been officially decoupled. The existing version of Google Analytics tracker, urchin.js, has been deprecated but should continue to function until the end of 2008. Google will only roll out new features on the new ga.js tracker. If you currently track website statistics using Google Analytics you should upgrade your templates to take advantage of the new libraries.

What changed?

The new Google Analytics tracker supports proper JavaScript namespacing and more intuitive configuration methods (e.g. _setDomainName instead of _udn). My tests show about a 100 ms faster execution even with a 24% increase (1514 bytes) in file size (ga.js is also minified).
The new tracking code makes advanced features a lot more accessible. You can now track a page on multiple Google Analytics accounts, which should help user generated content sites integrate their author's Google Analytics IDs alongside the company's own tracking account. The new event tracker lets you group a set of on-page related actions such as clicking a drop-down menu or typing a search query (very useful for widgets). Ecommerce tracking is now a lot more readable. You can read about all the tracker changes in the Google Analytics migration guide PDF.

Implementation
Switching your site tracker is pretty simple. Trackers are now created as objects and configured before the page is tracked.




That's it. You are now running the new Google Analytics tracker. You'll need to swap in your Analytics account and profile IDs, which should be pretty easy to spot in your existing code.

Summary

Google Analytics tracking code is completely rewritten for faster on-page behavior that plays well with others. The old tracker will be deprecated within a year, and new features are only available to users running the new code. Existing Google Analytics users should swap out their tracking code to take full advantage of this free stats tool.

Wednesday, January 16, 2008

Google gives better iPhone experience

Google's services will now be accessibly directly via the Safari Web Browser on Google's home page, instead of taking the older route of using special versions of Google Search, Gmail, Calendar and Reader among .........