Monday, November 12, 2007

Google's Android SDK Comes Alive

Google took several steps to goose interest in its yet-to-be-released Android platform for mobile phones today. The Open Handset Alliance, sponsored by Google and others, released a software development kit for Android. Google also hopes to stir up developer interest with a coding cook-off that will give out $10 million in awards.

Within hours of its release, the Android SDK had become "one of the most downloaded items ever" off Google's developer site, according to company spokesman Barry Schnitt. The toolkit, which included an emulator for software testing and a plugin for the Eclipse development tool, drew immediate reactions from developers ranging from "phenomenally cool" to "a bit disappointing".

The toolkit is licensed under the Apache 2.0 license, opening it up for wide repackaging with other developer tools. Google's Schnitt said that thus far there are no application tool partnerships to announce; however, the toolkit comes with an Eclipse plugin, so it is ready to integrate into many Java development environments.

http://www.internetnews.com/dev-news/article.php/3710656

Google Does it Right with Open Platforms

Google's vision of creating open platforms for both OpenSocial (using a single API) and Android (Open Handset Alliance) is absolutely genius. Not only does it help Google competitively but it also helps create a stronger user experience and a strong support community. Here are some of the major benefits to open platforms such as OpenSocial and Android:

User Experience: Allowing developers to design applications on top of your platform provides the ability for users to have unique experiences tailored specifically for them. From a mobile perspective there will now potentially be a thousand different versions of the same operating system each tweaked slightly so that it fits the owners needs. Furthermore it will allow people to share the coolest parts of their user experience across all networks.

Standardization: With numerous partners involved in both OpenSocial and Android, developers have a standardized way of creating applications for users without having to worry about platform. The standard platform also helps define documentation, procedures and application sharing.

Cost: Open platforms always tend to be far less expensive than mainstream/off the shelf products. With platforms such as Android in place, users will notice a cut in cost compared to hand helds operating systems like Windows Mobile and Palm OS.

Innovation: Giving developers the access to such powerful and flexible platforms will encourage increased innovation as they compete to develop the next killer application.

Support: Open Platforms (1 common base) equals Thousands of Developers which equals the amount of support available for applications and configuration that are built on top of the platform.
The one thing that might raise some concern is what will happen with the quality of products with the amount of applications that will likely be developed and the power completely in the hands of the users to install them. I would hate to see an uproar due to privacy or security concerns .
http://www.searchengineguide.com/manoj-jasra/google-does-it-right-with-open-platforms.php

Wednesday, October 31, 2007

10 Things That Sound Dirty On Halloween, But Aren't...

10 Things That Sound Dirty On Halloween, But Aren't...

1. So...What'd you get in the sack?

2. Once you get under the sheet, start moaning and groaning!!!

3. Just hop on that broomstick and ride it!

4. Those small suckers are gone in a few licks!

5. I got the best piece from that house.

6. Quit screwing around on the porch!!!

7. Stick your hand in and guess what you're feeling....

8. It was so filled and heavy, I had to use TWO hands!!

9. They'll suck you dry if they get their teeth in you.

10. I bobbed and bobbed, but couldn't get my mouth around it!

Monday, October 29, 2007

When Gmail's spam filters are working perfectly

When Gmail's spam filters are working perfectly, no one talks to us anti-spam engineers. But as soon as something goes wrong, our users, our friends, and even our Google colleagues who use Gmail for their corporate mail are sure to tell us. That's just the way we like it. Spam is not something people should grow numb to and accept as a fact of life. We *want* people to complain. That's the only way things get better.
http://googleblog.blogspot.com/2007/10/its-not-about-spam.html

Tuesday, September 11, 2007

Internet Marketing

Search Engine Optimization (SEO), Internet Marketing, Web Marketing, Online Marketing
Marketing Manager, Marketing, Marketing Coordinator, Online Marketing Manager, Internet Marketing, SEO Marketing, Web Marketing, Business Development Manager, Business Manager, Marketing Executive.

Job Description:
•Manage ongoing Internet marketing campaigns such as Organic Search Engine Optimization (SEO), Link Building and SEO Copywriting, Affiliate Marketing, Article Submission, Directory Submission, Press releases, Blog creation, Pay per Click Management, Rss Feeds.
•Highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, etc.)
Keyword Research: Experience with tools like Word Tracker, Overture Keyword Suggestion Tools, Digital Point, Google Suggestion Tools.
•Analytics: Experience with tools like Urchin, google analytics, NetTracker, Web Trends.
Reporting: Experience with tools like Web Position Gold.
For More Details visit: SEO

Monday, September 10, 2007

Using Articles for SEO - Creating Your Title

Titles for People ... and Search EnginesThe title you create for your article is important for two reasons. First, the title plays a big role with search engines. And secondly, the title determines how much your article gets read and published.

Here's the secret: Be sure to include your key search phrases at the beginning of your title. If you put them at the end of the title, it will greatly reduce your search engine visibility. Here's why:

When you publish your article through an article distribution site, the title of your article will become the title of the actual web page. In other words, your article will become an individual web page within the article directory's website. And from a web coding standpoint, your article title is also the page's title.

How to Write an Enticing Title
I'm going to share an article writing secret with you. If you want to learn how to create titles that draw people into the article, pick up a copy of Reader's Digest. I don't subscribe to Reader's Digest, but I read the cover every time I'm in line at the grocery store.

Why? Because the Digest knows a thing or two about irresistible titles. In fact, the cover of each issue is nothing more than a list of article titles. And it's worth mentioning at this point that Reader's Digest is one of the best-selling publications on the planet! Pay particular attention to their "how to" titles and articles.

Tying it All Together
Combining all these factors is not as difficult as you might think. For example, let's say you want to focus on the phrase "business blogging" and your target audience is the corporate executive type. You could incorporate that key phrase into an enticing title in any number of ways:

The Basics of Business Blogging for Busy Executives
How to Get Started with Business Blogging
A Business Blogging Guide for the Computer Illiterate
Business Blogging 101 - Tips for First-Time Bloggers

Sunday, September 9, 2007

Biggest mistakes with do it yourself SEO

I read and evaluate hundreds of websites a month. Some sites I read for information, some are my own, some are blogs, messageboards and so on. The rest are from people who request a free SEO site evaluation from my company. Some are from large corporations and others are from mid-sized companies, but almost 50% of the evaluations requested are from do-it-yourselfer's.

There is so much information available on SEO and SEM. Everywhere you turn there is another article on SEO. One thing I often notice is many people suffer from information overload. They try to read everything they can find and in many situations, they try everything they read. Some of that information is either outdated or ineffective. Some of these self SEO'ers simply don't use what they read effectively. I have taken some of the most common mistakes and listed will explain them for you here. Hopefully, this will help you correct any problems on your site.

Keyword research: Many people have no idea that it's even necessary. I have seen website owners attempt to optimize for key terms that do not even exist. One gentleman created a new product that no one has even heard of. The only marketing he was doing was SEO and some PPC. You can't optimize for the product name only when no one has ever heard of your product. If no one has heard of it, how will they search for it? They won't. The research needs to be done to determine what keyphrases people would type to find what your product is offering or related to.

Bad web design: This one really gets to me. This is one I see more than any other. People hiring a web design firm or DIYing it before fully understanding what SEO is. The way most strictly online businesses begin is by someone deciding that they want to create a website online. Then they have one built. Then they learn about how to promote it and how search engines are used. The problem there is, if their site is not SEO friendly (meaning clean urls, not in frames, not 100% Flash and other search engine indexing problems), it will hurt their ability to rank well. Many people don't find this out until after they have their site built. This can cost a new website owner a lot of money. Educated yourself. Do not rely on the web designer to tell you about SEO and what you need to know to have a SEO friendly site. Many web designers are just designers. They have no interest in what is SEO friendly or not. Do all your research before you have a site built and find a web design that can provide what you need for your site and the search engines.

Hidden text: This one still amazes me. That method hasn't worked since Ebert sat next to Siskel. Why do people still try these old methods? They read old articles, blog entrys or messageboards. They think doing things unnaturally will help them in the natural listings. If you don' know this yet, you do now. It doesn't work.

Repeating words too often: This one gets overlooked a lot. Let's say for example you sold tickets. Now let's say your menu is all HTML (links). Your menu may read something like this; Hockey tickets, Boxing tickets, Wrestling tickets and so on. Now if you have fifty events and you have tickets after every one, you could run into a lot of problems. Especially if you wanted to come up on the search engines on any phrase with the words tickets in it. There are a lot of other factors that would need to be considered as well, such as the length of content on the page, off site SEO, etc. If this was a typical site, it would hurt your rankings in the SERP's.

This is just a small portion of problems I see. Hopefully, you can learn to avoid common SEO mistakes. Unless you are SEO savvy, it's almost always better to hire a professional if you can afford to. I know that isn't always possible. Also, try to get your information and tips from reliable sources. It will save you a lot of back tracking.

Thursday, September 6, 2007

Monday, August 27, 2007

Raksha Bandhan or Rakhi


Why Rakhi?
Raksha Bandhan or Rakhi is of great significance in Indian cultural ethos. It is a festival signifying the essence of the relationship between a brother and a sister. Like any other Indian festival, Rakhi is the celebration of togetherness and love. Raksha Bandhan means bond of protection . It is the affection, admiration, love, fondness, respect and emotional bonding between a brother and a sister that is the meaning of rakhi festival.
The festival falls on the Shravan Purnima which is a full moon day of shravan month and which comes generally in the month of August. On this day, the sisters tie a 'rakhi' or a 'thread' on their brother's wrist and pray for their well being and brothers in return promise to protect their sister from all kinds of problems and difficulties. There is also the custom of giving a gift by the brother to the sister after tying the rakhi.

Song "Phoolon Ka Taaron Ka"

Hindi Movie/Album Name: HARE RAMA HARE KRISHNA
Singer(s): KISHORE KUMAR
Phoolon Ka Taaron Ka Sabka Kehna Hai
Ek Hazaron Mein Meri Behna Hai
Sari Umar Hame Sang Rehna Hai

Ye Na Jaana Duniya Ne Tu Hai Kyon Udaas
Teri Pyaari Aankhon Mein Pyar Ki Hai Pyaas
Aa Mere Paas Aa Keh Jo Kehna Hai
Ek Hazaron Mein ...

Jabse Meri Aankhon Se Ho Gayi Tu Door
Tabse Sare Jeevan Ke Sapne Hain Choor
Aankhon Mein Neend Na Dil Mein Chaina Hai
Ek Hazaron Mein ...

Dekho Hum Tum Dono Hain Ek Dali Ke Phool
Maein Na Bhoola Tu Kaise Mujhko Gai Bhool
Aa Mere Paas Aa Keh Jo Kehna Hai
Ek Hazaron Mein ...

Song No.2 "Behna Ne Bhai Ki Kalaai Pe"

Hindi Movie/Album Name: RESHAM KI DORI
Singer(s): SUMAN KALYANPUR

(Behna Ne Bhai Ki Kalaai Se
Behna Ne Bhaai Ki Kalaai Se Pyaar Baandha Hai
Pyaar Ke Do Taar Se, Sansaar Baandha Hai
Resham Ki Dori Se -2
Resham Ki Dori Se Sansaar Baandha Hai) -2

Sundarta Mein Jo Kanhaiya Hai
Mamta Mein Yashoda Maiyya Hai
Vo Aur Nahi Dooja Koi
Vo To Mera Raaja Bhaiya Hai
Behna Ne Bhai ....

Mera Phool Hai Tu, Talvaar Hai Tu
Meri Laaj Ka Pehredaar Hai Tu
Main Akeli Kahaan Is Duniya Mein
Mera Saara Sansaar Hai Tu
Behna Ne Bhai ....

Hamein Duur Bhale Kismat Kar De
Apne Man Se Na Juda Karna
Saavan Ke Paavan Din Bhaiya
Behna Ko Yaad Kiya Karna
Behna Ne Bhai ...

Wednesday, August 22, 2007

Mortgage Refinancing

Mortgage
Mortgage refinancing is the method of replacing a mortgage with some other financing. Often, this involves acquiring the necessary financing from some other financial institution at better terms than the current. But mortgage refinancing can also mean getting a new loan from the same financial institution at better terms.

In general, the purpose of refinancing a mortgage is to lower the cost of it.

Interest rates, as you know, change all the time. If you hold a mortgage with a higher interest rate and the interest rate changes and becomes lower, a refinancing might become favorable. Small interest changes can often mean large savings if an effective refinancing can be made.
Changing values of property

One interesting situation arise if your property has gained in value and you have a combination of mortgages at different interest levels. Typically, the more you borrow the higher the interest rates will be at "the top" of the value. For example, you might get up to 85% of the value at 5% interest rate but eveything you borrow above that will be at a higher interest rate.

Now imagine that your property has gained in value over the last couple of years and that you when you bought it borrowed let's say up to 90% of it's value. Since the property has now got a higher valuation, it is likely that your full mortgage falls below the 85% that carries the lower interest rate. So what you could do is go to your financial institution and ask them if you can refinance the part that was earlier above 85% since your full mortgage is now entirely below 85%.

Early payoff penalty
If the mortgage you wish to refinance is fixed, there might be an early payoff penalty. This varies with different financial institutions and mortages so it has to be checked for each situation. Still though, even when an early payoff penalty is considered it might be worth to refinance.

In some cases, though this might not be the case in your country or with your financial institution, the institution that refinances your mortgage for you might be willing to pay parts of your early payoff penalty. This is of course always given that they see some kind of profit from you as a customer higher than the penalty.

In the US, mortgages are more common to be fixed at longer terms (could be for example 30 years) while in for example many European countries it is much more common with a floating rate mortgage. This, and more, makes the conditions for refinancing different depending on where you are from and what your situation is.

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If he is my hero- I will act for free, says Nisha

She is Nisha Kotari, the latest muse of Ram Gopal Varma. She says that if she is given a chance to play opposite Rajnikanth in a film, then she will not charege a penny, she will act for free! - Andhravilas

Chiru will become Chief Minister of Andhra Pradesh- Nutan Prasad

The senior artist Nutan Prasad was honored with Allu Ramalingaiah memorial award at Megastar's birthday function organized by Megafans last night at Shilpa Kala Vedhika, Hyderabad.

When Nutan Prasad came to speak , he got emotional on seeing the crowd and said ' If Chiranjeevi comes to politics, he will definitely be the Chief Minister of AP. This function is being organised for the future CM of AP'. The mega fans response to Nutan Prasad's speech was naturally very huge - Andhravilas

Chirutha fights and Voice are Super!

Ramcharan's debut film Chirutha shoot talky is completed and only two songs shoot is balance. The two songs will be canned from 24th in Australia. The film's audio is released today and getting mixed feed back and the songs are said to be best suited to perform the steps. This will be confirmed only after the release of the film. On the other hand Poori has special appreciation to fight master Vijayan and Ramcharan for giving their best. Rammcharan is said to be doing well in fights. As for Poori, the first fight and climax fight will be big asset for the film. On the other hand, Ramcharan's voice in the dubbing theatre is known to be very good.

Chandrababu residence -getting ready for Lokesh marriage.

Brahmini and Lokesh marriage will be held at 8.30am on 26th of August, in Hytex. Chandrababu Naidu is inviting only Politburo members of the party for the marriage and other MLAs, District TDP heads and some prominent leaders will be invited for Vratham . Close Relatives and c guests of Chandrababu Naidu's are already arrived at residence of Babu in Hyderabad. Chandrababu Naidu is arranging reception at Naravari Palli on 27th of this month

On the other hand , Balakrishna is inviting guests in big number from film industry and political lines. He is organizing reception of 29th of August at Nimmakur. And Balakrishna is also providing dinner to 20,000 fans on the day of marriage.

Introducing Sky in Google Earth

New feature in Google Earth enables users to explore space from their computer

MOUNTAIN VIEW, Calif. (August 22, 2007) - Google (NASDAQ: GOOG) today announced the launch of Sky, a new feature that enables users of Google Earth to view the sky as seen from planet Earth.

With Sky, users can now float through the skies via Google Earth. This easy-to-use tool enables all Earth users to view and navigate through 100 million individual stars and 200 million galaxies. High resolution imagery and informative overlays create a unique playground for visualizing and learning about space.
http://www.google.com/intl/en/press/pressrel/earthsky_20070822.html

What ways can I increase landing page conversions for deep level pages?

Question: What ways can I increase landing page conversions for deep level pages?

Answer: A landing page, landing destination or entry page is a Web page that is linked to, or landed on, directly from any hyperlink typically found in search results pages, email campaigns, sponsored listings, banner type advertisements, internal site navigation and more. The page your visitors land on does not necessarily have to be the homepage or a main section, they can also include deep level pages (ie. product pages) that target keywords or phrases specific to a certain ad or marketing campaign. The main purpose of a landing page is to provide potential customers and web store visitors with detailed information about your products, services or other store offerings. Landing pages, including the text copy, and the way in which they are designed and laid out is extremely important in getting your potential eCommerce customers to initiate the conversion process.

In order to properly understand how to increase your landing page conversions for deep level pages it is important to understand the conversion process as a whole and the steps visitors take upon landing at your eCommerce store location. The average eCommerce buying process ranges from one to seven steps and can be drastically different and unique depending on what you offer, the market you sell in and the customers you target. Conversion processes vary from store to store and are typically classified as either macro-actions or micro-actions and depend on the overall conversion goals that have been set in place by the merchant (to buy, to subscribe, to collect data etc).

Macro-actions describe a complete set of steps or actions performed by the user such as completing a purchase, subscribing to a service, downloading a file, becoming a registered user or affiliate, printing a page and more.
Micro-actions describe the smaller set of steps or actions performed by the user in order to complete the macro-actions. Micro-actions may include viewing a specific page, adding items to a shopping cart, filling out a form or contact information, entering payment or billing details and more. The micro-actions are the small steps needed to complete the larger macro-action.
The less micro-actions you have within your macro process, the better chance you have of completing the overall conversion goals that you have set in place. For instance, if one of your micro-actions was to have a customer view a specific product page you would have a better chance of them converting if they were to land on that product page first rather than on the homepage (which would force another micro-action in the process). This is the reason why it’s so important to have landing pages optimized for specific keywords and why PPC/CPC advertisers use different or unique landing pages for each of their individual marketing campaigns.

The best way to increase customer conversion rates for deeper landing pages is to use different pages for different objectives within the process. If you have a page designed with multiple micro-actions and users can either buy or subscribe it could get confusing to them and the desired conversion may not be initiated. It is extremely important that the main focus on each page is clear (keep distractions off these pages) and that it flows simply and naturally toward the overall objective or goal.

Here are some general rules that if practiced can help both new and established merchants increase landing page conversion for their deep level pages.

One Conversion Goal Per Landing Page:

It is important to create conversion goals and the conversion processes for each destination page, depending on what action you want the end user to take once they land on a deeper level page. If the user has several conversion processes to initiate per page, it can confuse them and they might have a more difficult time determining what to click next or where to go (the goal is not as clear).

Ideally, you should only have one conversion goal per SITE, but when you are dealing with an eCommerce enabled site it can be a bit tricky to determine one goal for the entire site. Obviously, merchants are hoping that their customers will buy, so that’s one goal. Other than making a purchase, conversion goals for an eCommerce site may include downloading a file, registering as a customer, signing up for a newsletter, subscribing to a Web feed, joining an affiliate program, clicking on a contextual ad, saving a product for later review, listening to a podcast or watching a video and possibly even referring a friend to the site.

The page your visitors eventually land on will depend on the one goal you determine for that page. Map out which pages you already have or intend on having within your site and then mark down what the primary conversion goal of that page should be. For instance, product pages should have a conversion goal centered around the customer making a purchase. The conversion process for those pages would be adding an item to their cart, entering in payment info, entering shipping info and finally confirming the order. These smaller conversion processes make up the overall conversion goal for all product pages (the goal being to make a sale or get an order).

If you offer a page that advertises email newsletters or feed subscriptions, those pages should have a conversion goal centered around subscribing to the newsletter or feed. The process would be entering in their name, email address and other optional info and then clicking some sort of subscribe button which may send them an email to confirm the subscription and sign them up.

We wouldn’t want the newsletter subscription goal to interfere with sales on the product pages, so instead of using that goal in both places, we create separate pages for different goals within the site.

Link To Landing Pages For Accessibility:

Making sure you landing pages are accessible to both customers and search engines is an important step to increasing conversions for deeper level pages. If search engines cannot access and index your product pages you will have a harder time getting customers to those pages directly from search results. Instead, a customer would have to enter your site first and then find the pages that interest them most. If customers don’t know your landing pages exist it will be harder for them to find and enter the conversion processes you have set in place for different landing pages.

Make sure you use plenty of internal site links to category pages, sub-categories and individual product or item pages so your customers and search engines can easily find your deeper site sections. Make use of a user site map with links to all your main sections. Use text links in as many places as possible within your design for easier accessibility. Try out different anchor text variations within your text links as customers may click on one version over another. As long as the pages are accessible, you will have an easier time getting deep landing pages discovered.

Keep Off-page Links Usage Minimal:

While it is important to link to landing pages from the main sections of your site for accessibility, you want to be sure that you don’t link too much from the landing pages themselves. Using many off-page links from your landing pages can hurt your conversions and may be directing user to the wrong pages or interrupting the conversion process. The most prominent link on landing pages should be the call to action link (the link that takes them to the next step in the conversion process or step that completes the conversion goal).

Many high converting eCommerce sites have found that by removing their main page navigation from landing pages that it helped with customer conversions (even Google removes navigation from most landing or check out pages). Another good tip is to never direct customers back to the homepage from your landing pages. By directing them away from your pages you will interrupt the conversion process.

If you are thinking of the conversion process as a funnel, and the landing page is the first pour then you wouldn’t want any holes or leaks in your funnel walls, just the same as you wouldn’t want anything to obstruct the pour from leaving your funnel when it’s done. Keep any links off your landing pages to a minimal and you will not have to worry about leaks or holes in your conversion processes.

Direct Customers To The Right Landing Pages:

Making sure your customers enter the conversion process where you want them to can be tricky, however it’s an important factor to consider if you hope to increase conversion for deep level landing pages. You wouldn’t want a customer who your are hoping will enter the buying process to all of a sudden get distracted and enter the newsletter subscription area before buying. For the same reasons it’s important to use one landing page goal per page, it’s also important to assure that your customers get directed to the correct page.

One factor that helps direct users to the right pages can include the anchor text you choose to use for categories, products and other text links within the site. You wouldn’t want the “Buy Now” button to take them to an email newsletter subscription page and you wouldn’t want a link that says “Subscribe to our Newsletter” to take them to the shopping cart. These examples may seem like common sense or basic rules, however you would be surprised about how many sites use inaccurate anchor text descriptions or generic anchor text such as “click here,” “learn more,” or “read more.”

Other factors can include using unique page titles, meta descriptions or descriptive keywords so users coming from search results end up in the right section, clearly identifying the different sections of your site within the page designs or using multiple themes for separate sections of your site. Describe the pages individually so users don’t get confused when navigating your site. This is especially true if you utilize product reviews on your site. Often times you will prefer the customer to see a review page and then the product, not the other way around.

Use Convincing Landing Page Copy:

The headlines you choose for landing pages as well as the ad copy, messages, buttons and call to action copy you write can all influence the conversion process and greatly affects whether your customers will complete the conversion goals you have in place. The headline should ideally be the first thing your customers see upon landing on a specific page. Keep the headlines simple and direct, making sure to clearly state that customers will be able to complete their goal from this page

When writing messages on landing pages try and use bullet points rather than long text descriptions or full paragraphs. Make the point clear and be sure to include main points or highlights within the message. Include ad copy that sells you product and persuades the customer to move along to the next step in your conversion process.

Finally, when it’s time to use the call to action button or copy it is best to use softer techniques rather than the traditional “Buy Now,” “Add to Cart,” or “Subscribe Now.” Instead consider using something like “Get This,” “Try Now,” or “I Like It.” Be sure the call to action is noticeable and stands out on the page to customers. If possible, try and use red or green buttons, text and graphics on calls to action from landing pages.

Keep On-page Distractions Minimal:

Landing pages should be full of whitespace, not rich with graphics, banners, text, flashy offers, navigation or other distracting page elements. Many online shoppers do not spend a great deal of time reading the text and copy on landing pages. That’s why it’s so important to use large, short, descriptive headlines and bullet points rather than long paragraph descriptions. When creating the layout for landing pages be sure to utilize whitespace and limit the use of distracting elements like ads, forms, flashy graphics, cluttered text, messy layouts or putting the most important items below the fold.

Use Visually Appealing Page Elements:

Although it’s important to keep on-page distractions to a minimum, at the same time you have to be sure that the elements you do include on your landing pages are visually appealing and do not prompt a poor reaction or surprised feeling from the customer upon landing there. Post a high resolution image of the product or item that the landing page is offering so the customers can see what they are buying. If possible, use a video or flash demo to show off the products on each page. Implementing user reviews and customer comments have been proven to help increase landing page conversions. Prominent privacy policies and trust certificates are also sometimes included on eCommerce landing pages. The only elements that need to be included should accomplish one of two goals: either reassure the customer of their purchase or give them a reason to continue with the conversion.

Use Designs That Serve Overall Goals:

The way in which your landing pages are designed is important for increasing conversion rates on deeper level pages. Once a customer clicks through from an advertisement, sponsored listing or search result it’s imperative that the page they land on reinforces the copy included within the ad they clicked on to land there. The way your page is designed and the elements you include all have to help convince the customer to enter your conversion process and complete the action or goal to complete the conversion. Typical landing page goals might include filling out a form, providing personal information or email address, buying something or to read your content. Each goal would require a different design that should help to serve that overall conversion goal.

We already discussed leaving unnecessary elements off of your landing pages and why it’s important to use visually appealing elements where you absolutely need them. In addition, those elements should match and serve the overall goal of each landing page. For instance, if the goal is to fill out a form you would want to include some kind of form on your landing page. If the goal is for the customer to buy something, you would want to include a visually appealing and prominent checkout button on your landing page. If the customer does not have a clear path to follow once they land on your deeper level pages it will be more difficult to get them to convert. Make sure you strip out any unnecessary steps in the conversion process and that any elements included on your landing pages are there to help serve your overall conversion goal for that page.

Test Different Landing Page Layouts:

Testing your landing page is one of the most important steps towards improving conversions rates for deeper level landing pages. It is also one of the most overlooked strategies by merchants. Many merchants aren’t aware that there are constantly newer and better ways to test landing pages being developed and used by many the most successful online sellers. Simple a/b split testing and tools like Google’s Website Optimizer have been proven to help increase conversions for a variety of merchants across many different market niches.

In addition to software and tool tests, it’s a good idea to test landing page layouts, designs and whether your goals will be met by using a small group of users who can actually enter your conversion process and give you feedback about any hangups in the process. Questions that testing can help you answer may include whether the entire page is focuses on your conversion goal, whether your copy and message matches the ads you use, whether you have removed all distracting page elements, whether your critical copy is above the fold, whether there is a clear exit to the next step in the conversion process and how effectively the page reinforces your brand.

Other page elements you may want to test could include the prices of your items (raise and lower), if Web forms are working properly, using different headlines or copy, using different buttons or graphics, whether banner messages or audio messages should be included and different color schemes and layouts.

Keep Contact Information Prominent:

This rule is a no brainer. It has been proven that having contact information prominently displayed on each page, above the fold, can help to increase conversions on your deeper level landing pages. Having a phone number and email address on each page helps to establish trust with customers and they know that if there are any issues with an order that they can call or email anytime during the process. Other than helping to build trust with your customers, it also helps merchants capture many of the orders that would have otherwise been lost (providing the customer actually calls if they have an issue or question).

Don’t forget that the conversion process doesn’t stop once the customer completes the conversion goal. Many times you will have to send out invoices, welcome messages or similar emails letting them know that you appreciate their business or to provide them with important information related to their purchase. Make sure you include your contact information in these places as well as on your site pages.

Saturday, August 18, 2007

Katam Ravinder



Katam Ravinder still photo

Jr Katam Srinivas


Jr Katam Srinivas Working In Home

Intetnational tours


Indian tours & travel

Inore tourist places

My tour Photos

travelling & tour places




Srinivas katam

Choral River



Choral :

It is around 35 kms far from Indore having a dam also on the river Choral which is known as Choral Dam. It is known for beautiful natural looks of hillocks, river and greenery. During its way towards choral beautiful Ghats are there which makes its visit memorable. Season to Visit : Rainy.

Saturday, July 28, 2007

Tours & Travels Cruise


Tours & Travels Cruise


Tours from the Phoenix Area Arizona Hotels, Vacations, Tourism

Phoenix hotels - Central Arizona

Tucson hotels - Arizona

Scottsdale hotels - Central Arizona

Sedona hotels - Arizona

Flagstaff hotels - Arizona

Williams hotels - Arizona

Tempe hotels - Central Arizona

Mesa hotels - Central Arizona

Grand Canyon National Park hotels - Arizona

Prescott hotels - Arizona

Yuma hotels - Arizona

Lake Havasu City hotels - Arizona

Page hotels - Arizona

Bisbee hotels - Arizona

Kingman hotels - Arizona

Chandler hotels - Central Arizona

Pinetop hotels - Arizona

Payson hotels - Arizona

Holbrook hotels - Arizona

Sierra Vista hotels - Arizona

Tourism - Vacation models


Tourism - Vacation models

Homemade beauty recipes for women.

Cucumber Facial Cleanser - Cleans pores and take out the dirt

All-Natural Facial Cream - Removes excess oils and prevents pimple growth

Grapes-Lemon & Eggs Facial Cream - It's a natural cleanser, best for oily skin

Honey Lemon Facial Mask - It moisturizes dry skin

Milk & Egg Facial Mask - For skin radiance and glow

Honey Milk Facial Cream - For flawless glowing skin

Almond Mint Body Paste - Soothing and refreshing body paste

Carrot Juice Facial Toner - It removes blemishes and pigmentation

Lemon & Cucumber Whitening Extract - It whitens dark underarms and neck

Natural Facial Hair Remover - Removes facial hair

Apple Slice Oil Control - It cleans the pores and controls oily secretion

Banana Facial Cream - Maintains the skin's natural glow

Cauliflower Juice Wart Remover - Removes wart naturally

Orange Peel Natural Bleach - A natural skin bleacher

Tomato & Honey Skin Toner - For a vibrant well toned skin

Tomato - Curd Facial Moisturizer - It moisturizes skin in natural way

Cabbage Yeast Facial Cream - Removes dirt and skin blemishes

All Natural Exfoliating Cream - Evens skin tone and removes dead cells

Carrots & Pineapple Extract - It renews skin cells into youthful growth

Cucumber-Curd Facial Cooler - It relaxes your face from stressful activites

Coconut-Pineapple Extract - For whiter and fairer skin

Milk-Lemon-Egg Facial Paste - It removes dead skin

Cute, Love, Funny SMS Messages

There are 12 months a year...30 days a month...7 days a week...24 hours a day...60 minutes an hour...but only one like you in a lifetime.

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Ye mulaqat guzar jati hai
Kitni jaldi ye mulaqat guzar jati hai,
Pyaas bujhti nahi barsat guzar jati hai,
Apni yadoon se keh du na aya karein,
Neend atti nahi aur raat guzar jati hai.

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• When love is your greatest weakness, you will be the strongest person in the world. -Garman Wold

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There's a love that only you can give, a smile that only your lips can show, a twinkle that can only be seen in your eyes, and a life of mine that you alone can complete.
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Everyone wants to be the sun that lights up your life. But I'd rather be your moon, so I can shine on you during your darkest hour when your sun isn't around.
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Ah-- I forgot your name. Can I call you mine? And, in case you forget my name too, call me yours!
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If I had the letters "HRT", I can add "EA" to get a "HEART" or a "U" and get "HURT". But I'd rather choose "U" and get "HURT" than have a "HEART" without "U".

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You may never see how much I care for you. You may never hear how much I treasure you. You may never feel how much I miss you. Coz only here in my heart can you see them true.

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There are 4 steps to happiness: 1. you, 2. me, 3. our hearts, 4. together!
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If kisses were water, I'd give you the ocean. If hugs were leaves, I'd give you a forest. If love were space, I'd give you a galaxy. If friendship were life, I'd give you mine for free.

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It's hard to say hello because it might be goodbye. It's hard to say I'm okay because sometimes I'm not. But it's easy to say I miss you coz I know that I really do.
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It's hard for two people to love each other when they live in two different worlds. But when these two worlds collide and become one, that's what you call you and I.
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If you're feeling lonely and you think there is nobody there to love, support, listen or show they care, just save this message and every time you realize it, it will remind you that a part of me is always there with you.

Friday, July 13, 2007

How Title and Meta Tags are Used for Search Engine Optimization

When it comes to search engine optimization meta tags there are a few question website owners typically ask. Does each individual web page need a different title? Is there a maximum length for title tags? Is there a title tag limit? Are title search engine meta tags a good idea? How to use meta tags?

The World Wide Web Consortium requires that every single HTML document must have a title element in the head section. They also state that the title element should be used to identify each individual pages content.

The title search engine meta tags play four separate roles on the internet.

The first role the title tag fulfills is what librarians, other webmasters, and directory editors use to link to other websites. A well written title tag is far more likely to get faster reviews then one that is sloppy or incomprehensible.

The title search engine optimization meta tags are what is displayed on the visitor's browser. By displaying the title tag in the visitors browser the web user knows exactly where they are if they have to return to the site later on. Internet Explorer typically tires to display the first ninety-five characters of the title tag.

Search engines display the title tag as the most important piece of information available to web searchers.

A good title tag should be able to clearly indicate the webpage's contents to the web user. A clear title tag is more likely to be placed in the user's favorites list. The normal length for a good clear title tag is normally under sixty-five characters long. Title tags should be typed in the title case. Headers should also be typed in the title case.

When it comes to search engine optimization, the home page title is normally the first thing the web crawlers look at when they are ranking a webpage. Your website is introduced by your homepage title.

It is important to make sure that your title tag sounds credible.

Every single page of your website must have its very own unique title. A Meta tag is a special HTML tag that provides information about a web page. Meta tags do not affect the display of a webpage. Although Meta tags are placed directly into the HTML code, they are invisible to web users. Search engines use Meta tags to help correctly categorize a page. Meta tags are a critical part of search engine optimization.

It is important to remember that Meta tags are not a magic solution to making your website a raging success. The most valuable feature Meta tags offer to website owners is the ability to control (to a certain degree) how their web pages are described by the search engines. Meta tags can also let website owners prevent having their website indexed at all.

How to use meta tags? Meta tag keywords are a way to provide extra test for web crawler based search engines to index. While this is great in theory several of the major search engines have crawlers that ignore the HTML and focus entirely on the body of the webpage.

Srinivas is an internet marketing Expert.I have 4 years of experiance as a Search Engine Marketing Expert which follows SEO, Link Building, Affiliate Marketing, PPC Management, Non-PPC Marketing, Banner Nagotiation, AdSense and revanue Programs, Froogle Optiomization and more.