Titles for People ... and Search EnginesThe title you create for your article is important for two reasons. First, the title plays a big role with search engines. And secondly, the title determines how much your article gets read and published.
Here's the secret: Be sure to include your key search phrases at the beginning of your title. If you put them at the end of the title, it will greatly reduce your search engine visibility. Here's why:
When you publish your article through an article distribution site, the title of your article will become the title of the actual web page. In other words, your article will become an individual web page within the article directory's website. And from a web coding standpoint, your article title is also the page's title.
How to Write an Enticing Title
I'm going to share an article writing secret with you. If you want to learn how to create titles that draw people into the article, pick up a copy of Reader's Digest. I don't subscribe to Reader's Digest, but I read the cover every time I'm in line at the grocery store.
Why? Because the Digest knows a thing or two about irresistible titles. In fact, the cover of each issue is nothing more than a list of article titles. And it's worth mentioning at this point that Reader's Digest is one of the best-selling publications on the planet! Pay particular attention to their "how to" titles and articles.
Tying it All Together
Combining all these factors is not as difficult as you might think. For example, let's say you want to focus on the phrase "business blogging" and your target audience is the corporate executive type. You could incorporate that key phrase into an enticing title in any number of ways:
The Basics of Business Blogging for Busy Executives
How to Get Started with Business Blogging
A Business Blogging Guide for the Computer Illiterate
Business Blogging 101 - Tips for First-Time Bloggers
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